360° Real Estate Marketing Consultancy
Direct Line: +91 99200 80288
SURGE
360° Core Services The Aggregator Model Projects & Case Studies The Founders Engagement Models Developer FAQs
Full-Service Real Estate Marketing Consultancy

Everything Your Real Estate Project Needs to Sell. Under One Accountable Roof.

Not just any agency. Surge provides the complete 360° marketing ecosystem for real estate developers—launch campaigns, luxury brochures & 3D AVs, arterial hoardings, property reels, Channel Partner support, events & expos, presales caller training, and high-intent digital acquisition. Personally led by founders Rashmi Nayak and Sundeep Sanil.

33+

Projects Marketed

₹723+ Cr

Attributed Sales

360°

Creative & On-Ground

2 Founders

Direct Ownership

Direct Partner Briefing 24-hr Turnaround

Request Project Strategy & Marketing Blueprint

Share your project details. Rashmi Nayak and Sundeep Sanil will assess your location, competition, and sales goals with zero obligation.

Direct review by Rashmi Nayak & Sundeep Sanil • Zero junior handoffs

TRUSTED BY LEADING DEVELOPERS ACROSS MUMBAI, THANE, NAVI MUMBAI & PUNE

Piramal Realty Marathon Realty Kanakia Spaces Hubtown Puranik Builders Sandu Developers Acme Housing TREC Sheltrex Magus Consulting Mahavir Group Satyam Solaris Avhad Avora Realty TMGL Shubham Trident UK Realty Serenity Heights Pushpanjali Plus Art
Piramal Realty Marathon Realty Kanakia Spaces Hubtown Puranik Builders Sandu Developers Acme Housing TREC Sheltrex Magus Consulting Mahavir Group Satyam Solaris Avhad Avora Realty TMGL Shubham Trident UK Realty Serenity Heights Pushpanjali Plus Art
THE AGGREGATOR ADVANTAGE

The SURGE Aggregator Model

Your Dedicated Real Estate Marketing Partner — Everything Under One Accountable Roof.

Instead of you juggling 6 disconnected vendors who point fingers at each other, Surge sits at the center of your marketing ecosystem. We curate, coordinate, and hold accountable every specialist you need.

100% Senior Leadership

Every single strategy, campaign, and media plan is personally crafted and driven by Rashmi Nayak and Sundeep Sanil. You never get handed off to a junior.

Direct Partner Focus

One Point of Accountability

From brochures, 3D AVs, property reels, and hoardings to Google Ads, CRM setup, and presales training—we run the entire marketing ecosystem.

One Contract • Total Ownership

Qualified Site Visits Metric

We don't measure vanity impressions or fake form fills. We measure genuine buyer walk-ins, cost-per-site-visit, and units sold.

Footfalls Over Clicks

Senior Consultancy at Minimal Cost

A fraction of the fixed salary overhead of an in-house CMO and creative team, with zero agency bloat. High ROI, transparent pricing.

Minimal Cost Structure

THE DIRECT RESULT

Faster Project Sell-Out, More Site Visits & Steady Revenue.

Engage Surge Partners
EVERY SERVICE UNDER ONE UMBRELLA

Not Just any Agency. Your Full-Spectrum Real Estate Marketing Engine.

We cover every critical touchpoint required to sell real estate in India—from creative production and outdoor hoardings to influencer site tours, broker networks, and presales closing.

Launch & Sustenance Campaigns

0–90 day high-velocity launch blitz, teaser-to-reveal architecture, festive offers, and systematic sustenance campaigns to liquidate slow inventory units.

  • Launch GTM Architecture
  • Sustenance Liquidation

Sales Support & Presales Training

Arming your telecallers and sales desk with objection-handling scripts, project pitch decks, fast-response protocols, and site visit qualification.

  • Presales Calling Scripts
  • Visit Conversion Enablement

Creatives, 3D AV & Walkthroughs

Luxury sales brochures, floor plan architecture, cinematic 3D walkthrough films, project AVs, and sales lounge visual merchandising.

  • Cinematic 3D Walkthroughs
  • Luxury Master Brochures

Channel Partner (CP) Support

Broker meet strategy, digital CP kits, incentive collaterals, WhatsApp broadcast toolkits, and direct-to-buyer balance to reduce brokerage dependency.

  • CP Meets & Event Kits
  • Digital Broker Portals

Reels & Influencer Marketing

High-production Instagram sample flat reels, drone aerial tours, YouTube property influencer collaborations, and viral location storytelling.

  • Creator Site Walkthroughs
  • High-Engagement Reels

Events & Exhibition Stalls

End-to-end design & fabrication of MCHI/CREDAI exhibition stalls, launch day on-site activations, customer experience days, and NRI investor meets.

  • Property Expo Stalls
  • Launch Day Activations

OOH, Print & Directional Signages

Strategic arterial highway billboards, bus shelters, newspaper front-page ads, and clear directional wayfinding signage leading right to your site gate.

  • Arterial Highway Hoardings
  • Directional Signage Routes

Digital Performance & CRM Setup

High-intent Google Search ads, Meta (Instagram/FB) HNI targeting, landing pages, and automated WhatsApp/SMS lead nurturing on Sell.do or LeadSquared.

  • High-Intent Google Search
  • Sub-5-Min CRM Drip Flows
SENIOR LEADERSHIP

When agencies scale, juniors take over. At Surge, that never happens.

Most consultancies scale by adding junior headcount. We deliberately cap our roster to 3–4 developer clients so you get 100% senior partner focus at all times.

Rashmi Nayak - Founder & Partner

Rashmi Nayak

Founder & Partner

Brand, Creative & Marketing Strategy

Masterminds real estate brand positioning, market research, and high-impact launch collaterals. Oversees luxury brochures, 3D walkthrough creative direction, experience lounge visual merchandising, and project narratives that command premium price-per-sq.ft.

Brand Story & Positioning Architecture
Luxury Brochures & 3D Walkthrough Direction
Sales Galleries & Visual Merchandising
Direct Partner Ownership Mumbai & PAN-India
Sundeep Sanil - Founder & Partner

Sundeep Sanil

Founder & Partner

Growth Advisory & Performance Marketing

Connects marketing strategy directly with sales outcomes. Over ₹723+ Cr in digital sales attributed across 33 residential, commercial & industrial projects (Piramal, Marathon, Kanakia, Puraniks, Acme), maintaining blended marketing costs well below 3.19%.

₹723+ Cr Attributed Digital Real Estate Sales
Performance Search & Social Media Acquisition
Presales Calling Enablement & CRM Automation
Direct Partner Ownership Mumbai & PAN-India
Our Non-Negotiable Standard: Every client brief is owned, crafted, and actively driven by Rashmi Nayak and Sundeep Sanil from launch strategy to sell-out.
REAL PROJECTS. REAL CAMPAIGNS.

Proven Track Record on the Ground.

Over 33 projects marketed across Mumbai, Thane, Navi Mumbai, and Pune across luxury, mid-segment, commercial, and townships.

Marathon Nexzone Real Estate Digital Marketing Campaign
Digital Performance ₹32 Cr Revenue

Marathon Nexzone

49 Units Absorbed • 2.69% Marketing Spend • Panvel, Navi Mumbai

Marathon Monte South Ultra-Luxury Campaign
Ultra-Luxury Residential SoBo Byculla

Monte South

HNI Digital Acquisition • High Ticket Conversions • South Mumbai

Piramal Revanta Search Campaign
Luxury High-Rise Mulund, Mumbai

Piramal Revanta

High-Intent Google Search Ads • Qualified Weekend Site Visits

Kanakia Paris Real Estate Campaign
Thematic Luxury BKC Mumbai

Kanakia Paris

European Thematic Narrative • High Velocity Launch Blitz

Puraniks Grand Central Thane Funnel
Mid-Segment Engine Thane West

Puraniks Grand Central

Meta & Google Lead Funnels • 100+ Weekly Site Walk-ins

Hubtown Harmony 360 Real Estate Project Launch Campaign
360° Project Launch Full Launch

Hubtown Harmony

Master Branding, 3D AV Direction & Go-to-Market Execution

Satyam Solaris Real Estate Marketing
Residential High-Rise Navi Mumbai

Satyam Solaris

Site Signage, High-Impact Hoardings & Performance Acquisition

Avora Tetris Hillview Hoarding Campaign
OOH & Sustenance Hillview Living

Avora Tetris Hillview

Highway Hoardings Dominance & Sustenance Walk-in Engine

Real Estate Sales Lounge Site Branding
Spatial Experience On-Site VM

Sales Lounges & Experience Centers

Turning Construction Sites into High-Conversion Sales Suites

HOW WE WORK WITH DEVELOPERS

Three Flexible Engagement Models.

Whether you need a single campaign deliverable or a full embedded marketing partner—there is a Surge model that fits your budget.

Model 01

Project Work

Single Campaign or Specific Deliverable

Ideal for developers who need specific high-impact assets without an ongoing monthly retainer.

  • 3D Walkthrough film & project AV
  • Luxury sales brochure & floor plan design
  • Instagram reels & influencer site tour
  • Hoardings & directional signage layout
  • Project microsite & Meta ad launch

Low Commitment • Fast Delivery

Request Deliverable Quote
Most Popular For Launches
Model 02

Campaign Partner

Full Launch (0–90 Days)

End-to-end 360° launch management for a new tower, phase, or project from teaser to sell-out.

  • Complete GTM positioning & pricing strategy
  • All creative collaterals, 3D AV & brochures
  • OOH hoardings & property influencer reels
  • Channel Partner activation meets & kits
  • Google & Meta ads managed by founders
  • Presales caller scripts & CRM setup

Complete Plug-n-Play Launch Team

Book Launch Partnership
Model 03

Full Retainer

Embedded Real Estate CMO & Team

Acts as your outsourced marketing department for multiple active and upcoming developments.

  • Dedicated senior partner attention monthly
  • Weekly sales review & footfall optimization
  • Continuous sustenance lead flow
  • Media buying & production negotiations
  • Measured strictly on sales velocity

Total Commercial Marketing Oversight

Explore Retainer Fit
FREQUENT QUESTIONS

Clear Answers for Real Estate Developers

How is Surge different from a traditional digital marketing agency?

Standard agencies only run online ads and deliver cheap, unqualified leads. They do not understand RERA regulations, carpet-area pricing, broker networks, luxury brochures, 3D AVs, or on-ground sales gallery conversions. Surge is a complete real estate marketing agency. We provide everything under one roof—from launch strategy, luxury collaterals, and hoardings to property reels, CP meets, presales training, and CRM automation.

Who will actually manage our account and campaigns?

You deal directly with the founders—Rashmi Nayak and Sundeep Sanil. We deliberately restrict our active client roster to just 3–4 developers at any time. Your brand will never be passed off to junior account executives or inexperienced interns.

How can Surge offer 360° marketing support at a minimal price?

We operate through an agile, senior-led aggregator model. Instead of carrying huge bloated agency overheads, expensive glass offices, and 50 junior payroll salaries which agencies pass onto clients, we curate top specialized freelancers and production houses while our 2 founders run the strategy and execution. You get top-tier CMO leadership at a fraction of typical overheads.

Can you help with an ongoing project where sales have slowed down?

Yes. Our Sustenance Campaign playbook is specifically engineered for stagnant projects. We audit your existing lead pool, clean up CRM leakage, implement automated WhatsApp nurture flows, introduce fresh campaign angles, influencer site tours, and retrain your presales callers to revive walk-ins.

How quickly can Surge launch our campaign?

For digital performance ad campaigns and site visit funnels, we can deploy within 5 to 7 business days. For full project launches (including 3D walkthroughs, luxury brochures, hoardings, and site branding), our standard immersion-to-activation timeline is typically 2 to 4 weeks.

READY TO SURGE?

Let's Discuss Your Project's Sales Velocity.

We work by appointment with a limited developer roster. Let's start with a direct conversation. We'll tell you within 48 hours if we are the right strategic fit for your project.

Direct Founder Line

+91 99200 80288

Founder Direct Email

marketing@surgeco.in

Consultancy Headquarters

Mumbai • Serving Developers PAN-India

Book a 20-Min Developer Strategy Call

Connect with Rashmi Nayak and Sundeep Sanil directly to review your upcoming launch or active inventory.

No sales pitch • Strict NDA confidentiality • Fast 48-hr assessment

Call WhatsApp Get Plan